I discovered Saudi Arabia through my work—a twist of fate that reshaped my life.
As a Digital Product Designer, my career began in the glittering worlds of luxury fashion and jewelry. But after the pandemic, once borders reopened, I felt a pull to pivot. I traded gemstones for deserts and embarked on a new adventure and work on Saudi Arabia’s visionary NEOM project as a contractor.

This enigmatic region—its mountains, deserts, and resilient people—stirred something in me no other place has. Now, through countless journeys exploring the Kingdom (often for my work in tourism), I’ve fallen in love with its raw beauty.